Link building has changed a lot in the last decade, but it’s for the better. However, this means that there are a number of common myths that go along with backlinks, and we want to debunk some of them right now, so when you encounter them in the future, you will know what tips to follow and what you should do. If you need free backlinks sites list you can visit here.
1. The more links you have, the higher your ranking
We can understand where this thought comes from, but this is not necessarily the case. As we’ve shown, not all links are the same, and one great link from a newspaper or the biggest trade publication can be worth hundreds of low-quality links from blog comments to unrelated posts. Link building is not just a numbers game – you need to earn quality links at scale. However, there is a strong correlation between the number of quality links and higher rankings, but don’t fall into the trap of focusing on numbers alone as this can lead to tactics that result in low quality links that harm rather than help your rankings.
2. You don’t have to worry about getting Nofollowed links
Historically, disallowed links didn’t affect SEO performance, but in September 2019, Google announced that it was now a hint rather than a directive.
Many optimizers believe that, based on other signals, Google may prefer to click on a link that has the nofollow attribute applied in cases such as high profile newspapers that apply automatic nofollow to all external links. Other than that, nofollow links still send traffic and increase your authority.
As long as the links are up-to-date and from reliable sources, you shouldn’t discount a link simply because it’s not allowed.
3. Buying links is a quick way to rank higher
You should not buy links (or give away free products in exchange for a link), as this is in direct violation of Google’s Webmaster Policies and could result in your rankings being negatively impacted or even fined.
If you are sponsoring content for reasons other than getting a link, you need to use the rel=”sponsored” attribute.
4. Link scoring with a tool is the only way to determine a quality link
Many mistakenly believe that the only way to determine a quality link is to look at the link score in the toolbox; it is not true. In fact, Google’s John Mueller recently confirmed that Google does not use one of these metrics as a ranking factor. It is simply a metric that is calculated by a set of tools in an attempt to indicate potential authority in the eyes of search engines.
However, it is important to understand if the link refers to the corresponding resource and was placed in an edition, i.e. it can send targeted traffic, don’t discount it just because it has a lower metric in the tool.
A natural link profile includes links from different sources of different ages and authorities, and it is unnatural and unrealistic to only get links from high authority sources.
5. You get penalized if you get too many links.
This myth is that getting too many links in a short amount of time will penalize your site, but that’s not true. Imagine running a PR campaign over the course of a few days that culled hundreds of editorial links from unique publications over the course of a few days? Product announcement, research, etc. It’s just the nature of the virality and you certainly won’t be penalized for it. As long as you’re building quality links, you don’t have to worry about getting a lot. This myth comes from those who buy unnatural links.
Outcome
Backlinks are a key ranking factor that should not be ignored if you want to rank higher on Google. Link building itself is a vast area of SEO and you will find many specialists who focus only on this area, but the good news is that there are many ways to start using the quick win tactics as described above.
Build great links and you’ll see your rankings go up; just keep an eye on what your competitors are doing and move on to new features as quickly as possible.
Free Backlinks Sites List 